Synthetic Intelligence: Why Use "Artificial"?

Should we really call it “Artificial Intelligence”? In this video, I explore the language we use for AI — and how words like artificial, fake, synthetic, or counterfeit carry very different connotations. Marketers lean on “artificial” to make AI sound futuristic and impressive, but as consumers we should think carefully about what these terms imply.

If you’re interested in AI, language, or just cutting through the hype, this video is for you.